- DIGITAL MARKETING SPECIALIST
Summary: Focusing on the “Digital-First” approach to dominate the online presence of POCT solutions in Vietnam and beyond.
Key Responsibilities:
- Performance Marketing: Execute and optimize paid campaigns (Google Ads, LinkedIn Ads, Facebook Ads) to generate high-quality B2B leads.
- SEO/SEM: Improve the organic search ranking for keywords related to PCR, LAMP, and POCT diagnostics.
- Data Analytics: Track and report on website traffic, conversion rates, and ROI of digital campaigns using tools like Google Analytics 4.
- Automation: Set up email marketing automation to nurture potential clients through the sales funnel.
Requirements:
- Experience: 3+ years in Digital Marketing (B2B/Healthcare experience is a major plus).
- Skills: Expert in Ad Managers, SEO tools, and basic CRM management.
- Mindset: Data-driven and obsessed with conversion metrics.
- PRODUCT SPECIALIST
Summary: The “Technical Soul” of the product. This person ensures the market understands the superior value of Inno-Bio’s technology.
Key Responsibilities:
- Product Management: Act as the subject matter expert for the entire POCT product line.
- Market Insight: Analyze competitors’ technical specs to create “Battle Cards” for the Sales team.
- Training & Education: Develop technical manuals, white papers, and conduct advanced training sessions for distributors and key accounts.
- KOL Engagement: Work closely with scientists and doctors to gather feedback for R&D and clinical validation.
Requirements:
- Experience: 2+ years as a Product Specialist or Application Specialist in the IVD/Biotech industry.
- Education: Master’s or Bachelor’s degree in Biotechnology, Medical Laboratory, or Molecular Biology.
- Skills: Excellent presentation and storytelling skills.
- SALES EXECUTIVE (GENERAL)
Summary: The “Frontline Warrior” responsible for expanding the sales pipeline and closing deals.
Key Responsibilities:
- Lead Prospecting: Actively identify and reach out to new potential clients (Hospitals, Labs, Food factories, or Vet farms).
- Direct Sales: Conduct site visits, present solutions, negotiate contracts, and close sales.
- Account Management: Provide excellent post-sales support to ensure customer satisfaction and repeat orders.
- Reporting: Maintain accurate records of all sales activities and forecasts in the CRM system.
Requirements:
- Experience: 1-3 years of sales experience (Open to high-potential fresh graduates with a Bio-science background).
- Skills: Strong negotiation, communication, and resilience.
- Attributes: High energy, result-oriented, and willing to travel frequently.